FOR IMMEDIATE RELEASE
March 14, 2005  

State of Minnesota  
Selects Davidson-Peterson Associates
 for Economic Impact Research  

(Kennebunk, ME):  The State of Minnesota has selected Davidson-Peterson Associates (DPA) to estimate the economic impact of tourism on the state, as well as to provide a 
profile of travelers.  Currently, the State has contracted for a single four-season study that straddles the 2005 and 2006 calendar years.  It is likely that Davidson-Peterson 
Associates will repeat this program during 2007 and again in 2009.  The Minnesota  
contract further strengthens DPA’s position in the market for economic impact evaluation within the travel/tourism industry.   

DPA is the travel and tourism division of Digital Research, Inc. (DRI), a full-service 
marketing research firm located in Kennebunk, Maine. DRI president Bob Domine says: “We’re excited to extend our tourism research services further across the northern 
Midwest by adding the state of Minnesota to the work we’re already doing for  
Wisconsin and Michigan.”  

DPA has conducted similar studies for tourism offices across the country.  Current 
economic impact clients on DPA’s roster include the state of Wisconsin , the Civil War Preservation Trust, the Northern New York State Convention and Visitors Bureau,  
Glynn County GA , and the City of Birmingham AL.  

Davidson-Peterson Associates has been providing direction in travel and tourism since 1974.  The nationally known company has conducted travel-related research in 47 of 
the 50 states and has worked directly for the tourism offices of 34 states.  DPA’s parent organization, Digital Research, specializes in web-based research, including proprietary online panel development.  DRI is a two-time recipient of the American Marketing Association’s EXPLOR Award for EXemplary Performance and Leadership in Online Research.  

For more information, contact Digital Research at 207-985-7660.