What effect does tourism have on your economy? DPA’s Economic Impact Measurement System quantifies traveler contributions to your local economy and translates that impact into jobs, income, and tax revenues. This system produces accurate measures of the benefits of tourism, helping you demonstrate the importance of this economic sector to key decision-makers.

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How satisfied are your visitors? DPA can identify patterns in consumer attitudes and opinions through a variety of methods. Whether we are using on-site intercepts to evaluate your welcome center performance or online intercepts to evaluate your Web site, DPA can provide you with an accurate barometer of your position in the market and the image you are projecting.

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If you build it, will they come? DPA’s Tourism Growth Model enables us to project the benefits of developing new facilities and events, or marketing historic resources. This model can help you assess the opportunity for new visitors, predict the obstacles you might encounter, and estimate the potential return on your investment.

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How effective are your travel information resources? DPA's Accountability Research System can track how many travelers visit your destination as a result of the information you provide through your call center, via direct mail, and at your Web site. Recognizing the increasing importance of the World Wide Web in reaching out to travelers, we specialize in evaluating the impact your Web site has on your target market.

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How effective are your advertising campaigns? DPA is a leader in evaluating the effectiveness of television, print, and direct mail campaigns. By employing our award-winning online research methods, you can test alternative campaigns quickly and cost-effectively, BEFORE investing your media dollars.

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